Patricia L. Moss
Patricia L. Moss
Previous Work
The Creative Group
Art Director, Project Coordinator, Production Artist | Feb 2010 – present
1.Design and produce advertising materials for a variety of clients
2.Clients include Go East (Post-It, Scotch, Scotch-Brite, O-Cel-O, Tegederm, 3M and more), Schoenfeld International, Lyke Licensing Consulting LLC, and more
SGS International | Graphics Coordinator
On-site Contractor at Nestlé Nutrition | Nov 2008 – Feb 2010
1.Primary coordinator on marketing collateral requests, production art and graphics, approvals and printing
2.Designed and produced collateral materials per Brand Standards and agency creative
3.Primary creative manager on major collateral initiatives
The Creative Group
Project Manager, Production Designer, Art Director | Nov 2007 – Nov 2008
1.Primary creative manager on major collateral initiatives at Nestlé HealthCare Nutrition
2.Designed and produced advertising materials for a variety of clients
Freelance | Art Direction, Production Artist
Contractor at J.T. Mega Food Marketing | Jun 2003 – Nov 2007
1.Primary on-call art director and production artist for one of the country’s top food marketing agencies
2.Clients included Hormel, Land O’ Lakes, Schwan's, Michael Foods, and others
3.Art direct diverse types of projects from client contact and conceptualizing through design and production, to final completion
Erik’s Bike Shop
Marketing Director, Creative Director | Sep 2006 – Nov 2006
1.Managed marketing, merchandising, advertising and public relations of regional specialty retailer
2.Supervised staff, projects and policies as needed
3.Developed and presented policies and procedures as company grew, and implemented efficient and effective change
4.Managed budget as provided, altering and adjusting media mix as opportunities arose
The Musicland Group, Inc. | Creative Supervisor, Senior Art Director
Mall Stores Division (Sam Goody, Suncoast) | Sep 1998 – Jun 2003
1.Supervised award winning team of 3 direct-report designers, contract freelancers, illustrators, photographers and others
2.Coordinated and facilitated communication between designers and writers, production artists, buyers, multi-channel partners, inter-department clients, vendors, and more
3.Ensured brand look and feel in all materials before final release
4.Responsible for all monthly sign kit materials, from concept through press check
5.Presented seasonal campaign theme concepts to Creative Director, business group leaders and Directors
6.Set up cost-saving in-house branded stock photography system
Best Buy Co., Inc. | Art Director, Insert and In-store
1.Award winning art direction and project management of CD price wars, Tuesday and slow-season sales drives, product exclusives and partnership initiatives
2.Worked directly with business group leaders and Vice Presidents to strategize, conceptualize, layout and produce weekly Sunday newspaper inserts and signage for the country’s largest specialty retailer
MKC Advertising | Designer
1.From type to production to graphic design to art direction, progressed through the ranks of a small advertising agency with a great range of growth and responsibility development along the way
2.Clients included Handleman Company, 3M, Carlson Companies, Lifetouch Portrait Studios, HealthReach, RapidPark, Admark Group, The Leuthold Group, City Pages, and others
Education
Continuing Education
1.North Hennepin Technical College – MN, Web Design Certification; PowerPoint
2.Minneapolis Technical College – MN, Graphic Design extension courses
University of Northern Iowa, Cedar Falls, IA
1.BA Communications, Public Relations
2.Minor in Journalism, Specialty in Marketing
3.Extracurriculars: Yearbook, Internship, PRSSA member, Parents Association scholarship
Proficiencies
Skills
Art Direction
Graphics and Production
Photo Direction
Creative Supervision
Project Coordination
Brand Building
Brand Management
Process Building
Proofing and Editing
Marketing Communications
Web Design
Software
Adobe Creative Suite
(CS5 Win and Mac):
Dreamweaver, Fireworks, Flash, Illustrator, Indesign, Photoshop.
Microsoft Office 2010:
Excel, Outlook, PowerPoint, Word.
Acrobat 9 Pro
QuarkXpress
iCal, iPhoto, iWeb
Projects
Identity Materials
Brand Standards
Merchandising, Signing
In-store Environments
Event Materials
Web Advertising
Consumer Packaged
Goods (CPG)
Inserts, Circulars,
Catalogs
Direct Mail, eBlasts
TV Commercials
Outdoor
Awards
Knocking Down The Pins
The Wall
President’s Award (x3)
PRISM Award
Mario Award (x2)
Parents Association
Scholarship Award
Tendencies
Problem Solving
Define Issues
Card Sorter
Self Starter
Keep Priorities Straight
Respect All Deadlines
Restore Perspective
Up to the Challenge
Nice to have vs need analyst
Personable
Fix Messes
Save the Day
Smile Under Pressure