Patricia L. Moss

 

Previous Work

 

The Creative Group

Art Director, Project Coordinator, Production Artist  |  Feb 2010 – present

  1. 1.Design and produce advertising materials for a variety of clients

  2. 2.Clients include Go East (Post-It, Scotch, Scotch-Brite, O-Cel-O, Tegederm, 3M and more), Schoenfeld International, Lyke Licensing Consulting LLC, and more


SGS International   |   Graphics Coordinator

On-site Contractor at Nestlé Nutrition  |  Nov 2008 – Feb 2010

  1. 1.Primary coordinator on marketing collateral requests, production art and graphics, approvals and printing

  2. 2.Designed and produced collateral materials per Brand Standards and agency creative

  3. 3.Primary creative manager on major collateral initiatives


The Creative Group

Project Manager, Production Designer, Art Director   |   Nov 2007 – Nov 2008

  1. 1.Primary creative manager on major collateral initiatives at Nestlé HealthCare Nutrition

  2. 2.Designed and produced advertising materials for a variety of clients


Freelance   |   Art Direction, Production Artist

Contractor at J.T. Mega Food Marketing  |  Jun 2003 – Nov 2007

  1. 1.Primary on-call art director and production artist for one of the country’s top food marketing agencies

  2. 2.Clients included Hormel, Land O’ Lakes, Schwan's, Michael Foods, and others

  3. 3.Art direct diverse types of projects from client contact and conceptualizing through design and production, to final completion


Erik’s Bike Shop

Marketing Director, Creative Director   |   Sep 2006 – Nov 2006

  1. 1.Managed marketing, merchandising, advertising and public relations of regional specialty retailer

  2. 2.Supervised staff, projects and policies as needed

  3. 3.Developed and presented policies and procedures as company grew, and implemented efficient and effective change

  4. 4.Managed budget as provided, altering and adjusting media mix as opportunities arose


The Musicland Group, Inc.   |   Creative Supervisor, Senior Art Director
Mall Stores Division (Sam Goody, Suncoast)  |  Sep 1998 – Jun 2003

  1. 1.Supervised award winning team of 3 direct-report designers, contract freelancers, illustrators, photographers and others

  2. 2.Coordinated and facilitated communication between designers and writers, production artists, buyers, multi-channel partners, inter-department clients, vendors, and more

  3. 3.Ensured brand look and feel in all materials before final release

  4. 4.Responsible for all monthly sign kit materials, from concept through press check

  5. 5.Presented seasonal campaign theme concepts to Creative Director, business group leaders and Directors

  6. 6.Set up cost-saving in-house branded stock photography system


Best Buy Co., Inc.   |   Art Director, Insert and In-store

  1. 1.Award winning art direction and project management of CD price wars, Tuesday and slow-season sales drives, product exclusives and partnership initiatives

  2. 2.Worked directly with business group leaders and Vice Presidents to strategize, conceptualize, layout and produce weekly Sunday newspaper inserts and signage for the country’s largest specialty retailer


MKC Advertising   |   Designer

  1. 1.From type to production to graphic design to art direction, progressed through the ranks of a small advertising agency with a great range of growth and responsibility development along the way

  2. 2.Clients included Handleman Company, 3M, Carlson Companies, Lifetouch Portrait Studios, HealthReach, RapidPark, Admark Group, The Leuthold Group, City Pages, and others


Education

Continuing Education

  1. 1.North Hennepin Technical College – MN, Web Design Certification; PowerPoint

  2. 2.Minneapolis Technical College – MN, Graphic Design extension courses


University of Northern Iowa, Cedar Falls, IA

  1. 1.BA Communications, Public Relations

  2. 2.Minor in Journalism, Specialty in Marketing

  3. 3.Extracurriculars: Yearbook, Internship, PRSSA member, Parents Association scholarship

 

Proficiencies

  1. Art Direction

  2. Graphics and Production

  3. Photo Direction

  4. Creative Supervision

  5. Project Coordination

  6. Brand Building

  7. Brand Management

  8. Process Building

  9. Proofing and Editing

  10. Marketing Communications

  11. Web Design


  1. Adobe Creative Suite
    (CS5 Win and Mac):

  2. Dreamweaver, Fireworks, Flash, Illustrator, Indesign, Photoshop.

  3. Microsoft Office 2010:

  4. Excel, Outlook, PowerPoint, Word.

  5. Acrobat 9 Pro

  6. QuarkXpress

  7. iCal, iPhoto, iWeb

  1. Identity Materials
    Brand Standards

  2. Merchandising, Signing
    In-store Environments

  3. Event Materials

  4. Web Advertising

  5. Consumer Packaged

  6. Goods (CPG)

  7. Inserts, Circulars,

  8. Catalogs

  9. Direct Mail, eBlasts

  10. TV Commercials

  11. Outdoor


  1. Knocking Down The Pins

  2. The Wall

  3. President’s Award (x3)

  4. PRISM Award

  5. Mario Award (x2)

  6. Parents Association

  7. Scholarship Award


  1. Problem Solving

  2. Define Issues

  3. Card Sorter

  4. Self Starter

  5. Keep Priorities Straight

  6. Respect All Deadlines

  7. Restore Perspective

  8. Up to the Challenge

  9. Nice to have vs need analyst
    Personable

  10. Fix Messes

  11. Save the Day

  12. Smile Under Pressure